You’ve heard content is king (or queen, depending on your personal inclinations.) The phrase is uttered and written so often, it’s become cliché. But you know what they say about clichés …
They’re the hammers and screwdrivers in the toolbox of communication.
But what makes content the most powerful hammer in a content marketer’s toolbox? Turns out there are a few reasons. We’ve listed what we believe are the top three here.
People spend almost 40 seconds reading articles and blog posts—but there’s a catch.
According to a NewsCred Insights study, readers actually read articles. Who knew, right? In fact, they’ll spend up to forty seconds reading, but (here’s the catch) the article has to be worth it. It can’t be rife with spelling and grammar errors. It has to be written in an easy to understand manner. And it has to be on a topic they care about.
Every piece of content created by Content Labs is designed with customer engagement in mind.
Content marketing yields comparably high conversion rates (and it’s not even close.)
If you’re on the fence about the value of content marketing, this statistic should push you over for good. When compared to companies who don’t use content marketing, companies that use content marketing have conversion rates that over six times as high.
That means for every single conversion a non-content marketing company makes, the company that invests in content marketing makes at least six. Which company would you rather be? (You’re here, so we bet we know.)
Content marketing leaders get almost 8x more site traffic than non-leaders
This stat supports the conversion stat. They go hand in hand. More traffic to your site means more conversions. But what is a content marketing leader and how do you become one? We’re glad you asked.
It’s kind of simple really. Content marketing leaders publish high quality content. But what is high quality content? And if this stat is true, why don’t more people publish it?
Great questions. The truth is, publishing high quality content is hard. It’s not something just anyone can do, (although unfortunately it doesn’t stop them from trying.)
Consistently producing high quality content takes skill and talent. That’s why we seek out the best creative minds to write content for you. Content Labs’ writers are writers, but they’re also much more than that.
They’re thinkers. And they’re able to take a concept or topic and turn it into an elegant, exciting and engaging blog post, article, landing page, email, white paper, etc.
Without doubt, content marketing is absolutely the best way to get more traffic, engage your readers and make more sales. And, the best news is … it’s a lot cheaper to produce than traditional advertising.
If you’re looking for a partner to help you develop a content marketing strategy and create high quality content you’ll feel proud to attach to your brand, contact us today. The process is simple and takes only a few minutes of your time.