Secure first-time sales, drive repeat
business and grow customer loyalty with
our e-commerce email automations
Customer acquisition costs are rising.
Competition is mounting.
Targeting is growing harder by the day.
Winning first-time customers is great. But if you want to rapidly increase ROI and scale your business, you also need to focus on the ones you already have.
Email marketing is a brilliant way to engage subscribers, drive consistent sales, and keep your customers coming back for more.
But creating compelling email
content is no small feat.
Most e-commerce stores don’t have the time to create quality email content, so they resort to using the same tired, boring templates that everyone else is using.
The result?
Ineffective email automations that underwhelm customers and underperform on sales.
That’s where we come in.
Crafted by expert copywriters and hewn from solid sales gold by dedicated email designers, our email campaigns and automations are guaranteed to:
Convert first-time
customers
Drive all-important
second purchases
Foster lifelong loyalty
and win valuable repeat
buyers
If your store needs it, we can do it.
The writers, designers and automation experts at Content Labs are here to solve your
e-commerce email conundrums.
Order pay-as-you-go email
content
Best for: brands with one-off requirements and know what they need, or already have some email automations set up.
Save with our monthly
plans
Ideal for: stores looking to build up their email automations into a complete, well-oiled marketing machine.
Eye-catching store pop-ups that grab
attention and drive conversions
Store pop-ups
Store pop-ups Are these emails? Technically not. Do they have a place on this page? Absolutely.
Your store pop-ups are the key to turning unidentified store visitors into loyal email subscribers. They’re the oil in the email automation engine, and we’re here to help you fill it up.
We create eye-catching, engaging pop-ups with irresistible offers that grab attention and drive email list sign-ups. From copy to design and implementation, we handle everything – just sit back and watch your subscriber base grow.
The term ‘pop-up’ hasn’t always had the best reputation online, but we think that’s a little unfair.
Nowadays, pop-ups can add significant value to your e-commerce store.
With the right design and messaging, you can start nurturing long-term relationships with your customers in a matter of clicks.
Plus, pop-ups are surprisingly versatile. You just need to think outside of the box.
You can use tactical pop-ups to collect email addresses, promote flash sales, offer product bundles, share discount codes, and more. The sky is the limit.
Gone are the days of intrusive and bland pop-ups that irritate users. Our creative executions will help you to retain profitable customers, boost product sales and capture valuable email data.
Not too shabby for a little pop-up, eh?
Email automations
From welcome flows that drive first-time purchases to win-back flows that re-engage lapsing customers, our email automations are designed with one thing in mind – driving consistent, predictable and profitable sales.
Every customer is unique, so generic email messaging just isn’t going to cut it.
Sometimes, more of a bespoke touch is required.
You need impactful email content that’s tailored around specific customers, their recent behaviours, and their relationship with your business.
Struggling to turn
subscribers into
first-time buyers?
We’ve got your back. We’ll create and launch a welcome flow that captures attention, wins trust and drives orders.
Customer abandon their
cart after nearly
completing a purchase?
No stress. A cart abandonment flow will help you to recover that precious revenue.
Engagement falling with
certain shoppers over
time?
Don’t panic. A sunset flow can help you to turn things around and bring distant customers back to your store.
Our strategic email flows cover all eventualities, so you can be confident that every customer is being engaged with relevant messaging at exactly the right time.
We’ve got you covered.
And the best part? Everything is fully automated.
Your tactical marketing emails, packed with high-quality content, will be delivered at precisely the right moment to drive direct action. You don’t need to lift a finger.
Just put your feet up and watch your email automations work their magic.
Welcome flows
Looking to set-up a powerful welcome series? You’re in the right place. The Content Labs crew will create a sequence of beautifully-designed emails that will introduce your brand to new subscribers and educate them on your products, building awareness and driving sales. First impressions are important – we’ll ensure that yours is a good one.
Cart abandonment flows
Abandoned carts don’t mean that you need to abandon hope. With our powerful abandonment flows, you can convert up to 50% of otherwise-lost revenue.
Our expertly-crafted cart abandonment flows target shoppers who add products to their cart, but leave without making a purchase. With our help, you can increase your store’s revenue by guiding these customers back to your website.
Browse abandonment flows
Avoid the frustration of browse-and-bounce web visitors and convert more customers, more reliably, more often.
Designed to target subscribers who show an interest in your product but leave without placing an order, our browse abandonment flows will gently remind shoppers of their interest in your products and convince them to pick up where they left off.
Post-purchase flows
So, a customer has made a purchase. Why let the relationship end there? A series of tactical post-purchase emails can keep your buyers engaged and active in the long-term.
These emails can include a thank you for the purchase, an opportunity to leave a product review, and valuable cross-sell and upsell opportunities.
Replenishment flows
Looking to keep your consumable products in constant supply? A replenishment flow is the answer.This handy email automation will nudge customers when they’re about to run out of your product, prompting them to place another order.
With a well-designed replenishment flow in place, you can rest assured that your products will always be top-of-mind – as well as at the top of the shopping list.
Harness the unlimited power
of expertly-crafted email automation
Speak with our expert team today.
Winback flows
Losing a customer is always a blow. But don’t panic – with our slick winback flows, you can rekindle the relationship.
Our customized, personalised automations are designed to target your lapsing customers and reel them back in. So if you’re looking to keep your business thriving, say hello to winback flows.
Sunset flows
Some customers will become less engaged over time – it’s nothing personal. But if you’re seeing shoppers drift away, don’t lose hope. Sunset flows can help.
These emails are the perfect final effort to get lapsed customers back, and suppress any who are gone for good to keep your lists clean.
Cross-sell and upsell flows
Want to keep your customers coming back for more? Check out our cross-sell flows! After a customer purchases a product, you can automatically suggest similar or related items to them. These emails aren’t just helpful recommendations – they’re great for driving incremental conversions too.
It’s the perfect way to keep your customers engaged and interested in what you have to offer.
Email campaigns and newsletters
Exciting news to update your subscribers on? Store-wide sale to promote to your customers? We’ve got you covered.
Keep your loyal shoppers well-informed and entertained with engaging email campaigns and newsletters.
Email marketing is extremely effective at increasing conversions – but not all of your email communications need to be focused on aggressive sales.
Sometimes, it’s nice to give something back to your subscribers.
With newsletters you can distribute important business information, share shopping tips, and offer industry expertise.
These email campaigns can position your brand as a trusted voice and an authority in the market, building credibility with customers that will eventually translate into sales.
Whether you’re promoting a discount or sharing some nuggets of wisdom, quality email campaigns can make a major difference to your customer retention and conversions.
